Hotwire | Health Tech - Hotwire

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Hotwire & Health Tech

Health Tech is a rapidly evolving category that delivers ever more sophisticated technology solutions for the provision and management of healthcare.

Advancements in medical and pharmaceutical science have prolonged life expectancies but as a consequence, has placed increasing pressure on the delivery and management of health services. Clinicians and administrators alike are looking to the next generation of technology not just to help drive efficiencies but to make a positive contribution in many facets of health including remote diagnostics, mHealth provision, patient records and overall health management.

Disruption within the sector, fuelled by the demand for products and services, the availability of patient data and the need for intelligent, secure and interoperable systems is revolutionising healthcare provision and management.

As consumers, we are increasingly familiar with wearables and with the benefits of lifestyle and health oriented mobile apps. But it’s in patient care that Health Tech has the potential to make the most dramatic impact on the quality of life and on the management of many conditions.

Technologies and equipment that helps to increase, maintain or improve the functional capabilities and independence of a patient or telehealth solutions that can monitor physiological data remotely have the potential to revolutionise the provision of healthcare while building a more efficient healthcare service. Technological innovation is the future of healthcare; from empowering savvy patients through mHealth devices, to using analytics and creating information systems which enable faster accessibility to patient data leading to higher impact clinical decision making.

At Hotwire, we help clients navigate some of the toughest issues.

Regardless of the challenge, we have a proven history of translating complex messages into clear, concise campaigns that deliver real, measurable results – whether that’s educating patients or consumers, building awareness, or differentiating you from the competition.

Our range of services, developed with a made-to-measure team with the right skills and contacts, can meet any PR and communication challenge. Our in-depth understanding of the health technology market combined with our expertise of the media and influencer landscape, enables us to shape opinions, build awareness and support your business outcome.

Thought Leadership

Posted by Catherine Desmidt, via Hotwire PR

Thriva puts our team to the test

In Hotwire’s Health Tech team, we’re always keen to try out the latest Health Tech devices and gadgets, and experiment with the latest Health Tech products. So we were delighted when Hotwire PR alumnus Josh Lakovic joined Thriva, the finger-prick blood test you can do from home, and asked us if we’d like to try it out.

If you’re not familiar with Thriva, it offers an easy to use blood test which you can do from home (or in our case, the Hotwire office) and, once you’ve sent the results off to partner laboratory of theirs, you can access data about your personal health from the blood test via an online portal.

The system currently tests for levels of Liver Function, Cholesterol, Vitamin D and Iron Levels amongst a number of other criteria., but we’re told this may expand in future. The business was started by three friends in 2015, and has already tested tens of thousands of blood samples for its customers. Thriva CEO Hamish Grierson wants to make “understanding and tracking your biochemistry… as normal as counting your steps or jumping on the weighing scales”. Clearly, the benefit is not just from getting a “one-off” read of your key health stats, but also monitoring and benchmarking these over time. 

With interest in corporate wellness on the rise, and three willing guinea pigs in Hotwire’s office – Health Tech maven Catherine Desmidt, regular rugby player Tom Rouse and fine diner Darryl Sparey, we thought we had a great cross-section of people to test using the technology. Here’s how each of them got on…


Cat Desmidt:


Being someone who’s slightly obsessed with my health, I was excited about discovering some hard facts about my blood, mainly so I could show off about how healthy I truly am.

The Thriva experience starts with the kit’s packaging which is incredibly well designed; there were audible oohs and aahs from colleagues around me when I slid open the box to reveal the various elements of the testing equipment. The process of giving blood was slightly more difficult. I have cold hands so I think some additional time running them under warm water would’ve been helpful to speed up the flow. 

My results came back within 24 hours and were beautifully presented in a very clear dashboard format. I was surprised to see a few flags in my results but was reassured when I could click to find out more details about the test and the interpretation of the results. Knowing that a qualified GP, in my case Dr R Beri , had reviewed my blood profile and offered some expert recommendations meant that I took the results seriously and acted on the advice. My next test is due on the 9th August as I need to monitor my cholesterol and iron level so I’ll be booking that in next.

Tom Rouse:

I’m lazy, but also curious about my health. Thriva hit the sweet spot of telling me how I’m doing, without making me change my daily routine. The kit’s user experience was great, though my body took an age to give up the required blood, so don’t necessarily expect to get this over and done within 5 minutes.

I was pleasantly surprised by how quickly the results came back and how positive they were – an office lifestyle and rugby culture means I don’t always eat and drink that well. And as a veggie, I’ve always been told I should be watching my iron levels. My test results showed that everything was in good working order – so no need for any major lifestyle changes. It’s something I’d happily do on a yearly basis – knowing I’m in good health left me feeling smug for days.

Darryl Sparey: 


The nature of my job lends itself to a fairly chaotic lifestyle, where making the best choices from a health perspective can sometimes be challenging. Early starts, eating lunch “on the hoof”, late evenings networking with prospective clients…. it is, in the timeless words of RunDMC “tricky”.

Seeing *just about* every gauge on the cholesterol test in the orange or red areas was exactly the wake-up call I needed to stop letting my lifestyle be my excuse for poor health.

Since getting the results from Thriva, I’ve swapped the IPAs for G&Ts, and the sandwiches for salads, as well as getting a personal trainer to quite literally whip me into shape. I’m still a work in progress, but I’ve lost over 21lbs, and I’m getting back to marathon-running shape again. As the smart chaps from Thriva will tell you, behavioural change is hard, and it’s still early days, but I’m looking forward to seeing the progress I’ve made on my next test. 

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100 Health Tech Influencers

2016 has been marked as the year digital health begins to reach its potential. Hot Topics introduces the 100 most influential drivers of the Health Tech revolution, globally.

HT100 Healthtech update

Healthcare is currently undergoing a digital revolution, and its rapidly developing relationship with technology is beginning to shape potentially one of the largest industry sectors in the world.

The digital sector and its stakeholders began to acknowledge the role of technology within the healthcare system barely five years ago, but it has since allowed a reservoir of investor capital, startup creation, and consumer adoption to explode.

By 2020, it is projected that $102 billion will be spent on health and wellness technology across nine different markets, and the growing value of the global Health Tech market pushes well over $100 trillion.

It’s development has been hotly anticipated: the healthcare industry was initially slow to adopt innovative solutions within its services, but recent traction points towards a rewarding future.

Driving this growth is not only technology innovation, but behavioural changes in the general public’s attitude towards health and wellbeing, regulatory changes – in the US in particular – are beginning to open up the space to entrepreneurship, and changing demographics are forcing governments to ameliorate the effects of an ageing population.

These macro-trends go some way to explain the perfect storm scenario that Health Tech is predicted to experience this year.

Crucial to the safe, responsible, efficient and productive delivery of each Health Tech innovation are the many people, healthcare influencers, across the world, that seek to improve the consumption and experience of care.

Of those, there are 100 Health Tech influencers who operate as practitioners, founders, investors, digital leaders, government representatives, consultants and pharmaceutical heads that have a particular knowledge of their field, product or service, that truly makes them influential in these important, early, days of Health Tech.

There are challenges to the future of Health Tech that both unique and common, but these 100 Health Tech influencers that cover and represent such a vast digital sub-sector are driving digital innovation in each area of their particular space.