Currency Cloud needed a new brand to reflect their ambitions. Only two years old, the darling of the London FinTech world already manages billions of dollars of transactions every year and is doubling in size every six months. The secret of their success is an international payment engine that enables easy, transparent and low cost money transfers to 240 countries in 39 currencies. It’s a revolutionary approach.
What was missing? A single powerful expression of their offer that worked across all channels and for all audiences. To support targeted customer acquisition they needed a brand language to project a dynamic proposition and a unified communications platform across online, print and events.